MANIFESTO

ADVANCEMENT

At AHUG we always pushing the limits of recycling to create new unexpected garments that adapt to the spirit of the moment.

To this end we have created a space dedicated to creation and experimentation in order to develop new methods to join (embrace) fashion with art, always in a sustainable way. This is why we bet on collaboration with different artists, to find new ways to go beyond the limits of fashion and recycling.

HUMAN TREATMENT

We want both our employees and our workers to feel protected when they work at A HUG. That’s why we take as an example the feelings implicit in a hug as our working standards. We want to create a friendly working environment in which honesty, respect, proximity and worker protection prevail.

ADVANCEMENT

At AHUG we always pushing the limits of recycling to create new unexpected garments that adapt to the spirit of the moment.

To this end we have created a space dedicated to creation and experimentation in order to develop new methods to join (embrace) fashion with art, always in a sustainable way. This is why we bet on collaboration with different artists, to find new ways to go beyond the limits of fashion and recycling.

HUMAN TREATMENT

We want both our employees and our workers to feel protected when they work at A HUG. That’s why we take as an example the feelings implicit in a hug as our working standards. We want to create a friendly working environment in which honesty, respect, proximity and worker protection prevail.

UNIQUE

At AHUG we are committed with the creation of unique garments that, thanks to their design and stories, maintain their value over time.

Our garments are born in series, in which the design or concept is repeated a number of times. However each one of our garments is different, maintaining its unique character. For this reason all of our garments are numbered and signed and come with a Birth Certificate (you can find this on the label).

Art pieces that are ready to see the world through their new owners.

GLOBAL THINKING

In AHUG one of the most important turning points is to respect our planet, nature and the resources it provides. Our dream is to create fashion that is part of a circular process and which contributes to the ecosystem, rather than damaging and abusing it. 

 

These are our main focus points:

Up-cycling

A HUG preserves discarded materials to give them a new use and meaning. Avoiding them ending up in landfills and polluting our land.

Sustainable textiles

We combine these recycled materials with sustainable textiles. These can be certified with Oekotex Standard 100 and GOTS quality seals, recycled or dead-stock materials. Thanks to this combination, we create hybrids between garments of the past and technologies of the present, that will accompany you in the future.

Local Production

In order to reduce pollution and contribute to the conservation and creation of jobs in the Spanish textile sector, we try to ensure that each step in the production  is local. We believe that garments collect the stories of those hands through which they pass. That’s why we pamper each step of creation and production, so that when you wear our garments, you notice it and feel hugged in their stories.